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Consulting Services:

Picking your direction can be the most important part of your journey.

Strategy Services:

Strategy assessment and recommendations:

  • Assess market, identify opportunities 
  • Conduct competitive scenario planning
  • Develop and execute custom market research
  • Establish Customer/Medical Advisory Board

Business Development: 

  • Generate target criteria (market, financial, solution, technology, etc.)
  • Identify potential targets and map against criteria
  • Screen targets
  • Facilitate due diligence

Marketing Services:

Broad marketing services to build growth for your business.

Program/Product Campaign Development:

  • Launch campaign development

  • In-market and new product marketing (awareness, demand generation, etc.), including Public Relations, collateral, events, etc.

Channel assessment/planning:

  • Evaluation of company's channel structure vs. industry

  • New product line/service channel planning

  • Indirect channel program development

Product Marketing:

  • Product/project definition
  • Key program analysis
  • Product Definition process assessment/recommendations
  • Product-market segmentation analysis/recommendations
  • Market, competitive and/or customer Needs assessment
  • Product/Portfolio/Business positioning review/recommendations
  • Buying group needs analysis and recommendations
  • Identify, review and distill secondary market research for new product definition, positioning and marketing communications
  • Structure and conduct primary customer/market research.  Methodologies tailored to questions at hand.

Marketing Organizational Review/Recommendations: 

  • Evaluate marketing structure, key personnel, cross-functional linkages, and operating mechanisms

Effective branding is a cornerstone asset of your company.

Branding Services:

  • Evaluation/Evolution of customer Value Propositions

  • Development of a Messaging Architecture by customer segment

  • Development of branding guidelines

  • Landscape analysis (competitive brands, linkage to customer environment)

  • Development of company brand position (linked to mission, values and differentiators)

  • Portfolio/product naming, naming architecture