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Marketing Services:

Broad marketing services to build growth for your business.

Program/Product Campaign Development:

  • Launch campaign development

  • In-market and new product marketing (awareness, demand generation, etc.), including Public Relations, collateral, events, etc.

Channel assessment/planning:

  • Evaluation of company's channel structure vs. industry

  • New product line/service channel planning

  • Indirect channel program development

Product Marketing:

  • Product/project definition
  • Key program analysis
  • Product Definition process assessment/recommendations
  • Product-market segmentation analysis/recommendations
  • Market, competitive and/or customer Needs assessment
  • Product/Portfolio/Business positioning review/recommendations
  • Buying group needs analysis and recommendations
  • Identify, review and distill secondary market research for new product definition, positioning and marketing communications
  • Structure and conduct primary customer/market research.  Methodologies tailored to questions at hand.

Marketing Organizational Review/Recommendations: 

  • Evaluate marketing structure, key personnel, cross-functional linkages, and operating mechanisms