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 Effective branding is a cornerstone asset of your company.

Branding Services:

  • Evaluation/Evolution of customer Value Propositions

  • Development of a Messaging Architecture by customer segment

  • Development of branding guidelines

  • Landscape analysis (competitive brands, linkage to customer environment)

  • Development of company brand position (linked to mission, values and differentiators)

  • Portfolio/product naming, naming architecture